Made for 70s styling?
The 70s Re:Vival
The 70s were a time for letting go! Following the craziness of the late 60s, the vibe relaxed and so did the hairstyles. Hairsprayed do’s turned into longer, more flowing locks and soft curls replaced stiffer styles. Fringes were best worn with a fortnight-late-on-the-cut length, gently grazing your eyelashes. Everything just became that little more natural, including the colours. Rich, earthy tones were everywhere, and minimal styling was what people were looking for. Society wanted more freedom and the hairstyles followed suit! Feeling like you could channel these laid-back times in S/S 2019 and beyond? Check how we’ve revived this decade with our Re:vival collection. Relaxed hair could be mistaken for hair that’s lacking attention, but that’s not the case with our Re:Vival Collection. We’ve taken all the best bits of chilled 70s style and created some super sleek, yet low-maintenance do’s to give you the iconic long locks of this decade.
Maintaining the 70s look
So, you’ve decided that the 70s is the hair decade of your dreams, you’ve had the chop and are wanting to keep that salon-fresh feel. The best way to maintain your 70s style is condition, condition and condition again. As we’ve said, relaxed cuts can mean an equally relaxed hair care routine, but only if you’ve got a good base to work with. Whether you’ve had colour on the ends or have masses of curls to tame, a strong conditioner is a game-changer for 70s chic. For those maintaining a sleek fringe, but wanting to keep the texture alive, use DESIGNLINE Olive Oil Conditioner, as it’ll protect your hair’s natural moisture without weighing it down with heavy products. Demanding curls, on the other hand, need TIGI Bed Head Calma Sutra Cleansing Conditioner, which will rejuvenate tired curls and waves, leaving them shiny and bouncy. If you’ve got fine hair and you fear conditioners may weigh down your flirty flowing locks, why not try a lightweight serum such as Redken Diamond Oil For Normal To Fine Hair. Work 2-3 drops of this life-giving serum into damp hair before styling and you’ll get the glossy ends you’ve been craving without any weight on top. Shine on!
Do you suit the 80s?
The 70s styles are long and free flowing, but if you like something with a big more edge, the 80s may be for you. The 80s was a time for rebellion, with the punk era in full force and bold style leading the way. Fearless colours, patterns and silhouettes dominated, and this included the hairstyles. As with every decade, the 80s saw some looks that are best left in that era! However, the girls who wore jaw-length, choppy bobs and the guys who sported heavy, messy curls were – and still are – bang on trend. Inspired by the 80s explosion of confidence, our Re:Vival Collection features some effortlessly cool styles, brought right up to date for your next cut:
The 80s Re:Vival
Straight, textured and bold, there’s nothing that says confidence like a sharp bob. This first look is a perfect example of how Blondie’s iconic 80s bob can be glowed up for 2019, for those wanting a super fresh cut. For all the styles in our Collection, length is everything – this bob needs to finish right between the shoulder and jaw line to have maximum impact. We’re coloring with strong but natural tones to keep the look beautifully modern. Wear your hair natural or slightly straightened to avoid over styling. With the subtle texturing and choppy ends, the finish for this look is youthful, fresh and completely on trend for SS 19.
Maintaining the 80s look
If you’re thinking that the icons from the 80s are where it’s at, you’ve got the cut and now you need to keep that style from fading. The best way to achieve the edgy looks of the 80s are by adding texture – the secret ingredient for the effortless finish without it looking over worked. There are so many ways to get texture into hair, from salt sprays to moulding muds, jellies to wax – it’s about finding out which works for your hair type. Some hair naturally has a lot of texture, whereas some quickly fall flat. If you’ve got a lot of natural texture in your hair, it’s likely to have come from coloring or treating it, so make sure the condition of the hair is maintained. Try EIMI Texture Pearl Styler – a styling gel that can be tousled into hair to achieve that slight texture with a glossy shine finish. If you struggle with the opposite problem and are looking to volumize your hair in true 80s fashion, pick up a pot of American Crew Boost Powder. Sprinkle into roots and watch your hair appear fuller and thicker, making it easy to achieve a generous crop of hair.
Are the 90s calling you?
When the iconic 80s came to an end, the 90s hair trends stepped up in an understated fashion. 90s grunge looks brought the volume and silhouettes down, but their impact was still high. The second-day feeling was a mantra to live by, and each style was designed to look as effortless as possible. This was the decade that saw Nirvana make the grungy, edgy look mainstream and, as always, hair trends lead the way. Any hairstyle that made you look as if you’d put minimal effort in was popular – although we all know they’re the most difficult styles to achieve! And with icons such as Kate Moss, Sienna Miller and Justin Timberlake running the 90s show, there are plenty of iconic looks that we’ve adapted in our Re:Vival Collection. Thinking you might suit a cut based on a cool 90s feel? Check out our Re:Vival looks:
The 90s Re:Vival
We can’t create styles influenced by the on-trend 90s and ignore the absolutely iconic boho beach waves, sported by everyone from Sienna Miller to Drew Barrymore. Undone and beautiful, these effortless waves are inspired by the bohemian spirit of the decade, but with a sleek, modern finish. With soft layering and tousled texture, this look frames the face in an elegant and cool way. It’s totally perfect for those wanting to add some attitude to mid-length or long hair without it looking over-styled. Sexy and modern, it suits every occasion from the office through to the bar – ideal if you like a low maintenance style.
Maintaining the 90s look
If you’ve been naturally blessed with gentle waves, lucky you! But the majority of us have got to put some effort into forming the perfect curl. Once you’ve had your chop ready for the boho waves look, try wrapping strands of hair around the CHI Ellipse Tapered Wand. The smaller the wand, the tighter the look, so take a healthy amount to avoid the ringlet trap. Remember to never use a styling product without heat protection, so when you’re styling your hair use Paul Mitchell Heat Seal to lock the moisture into your tresses. For any 90s inspired style, you’ll need a good cleansing shampoo, so when you get home try Matrix Biolage CleanReset Shampoo – it’s build-up free so will keep your 90s inspired hair looking cleaner for longer. And now you’re all set! Pop into one of our salons and let us know which Re:Vival tribe you’re ready to join!